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SEO搜索关键词是什么,提升SEO流量的方法

发布时间:2022-04-06 17:40:36
浏览:249 作者:admin

一、怎么选择SEO搜索关键词?

SEO搜索关键词有很多,但是标题的位置是有限的,一般放30个汉字最佳。


因此,我们需要从众多关键词中选出3~5个与自身业务和网站内容最相关、转化率最高的词作为网站重点关键词进行优化排名,关键词越多,每个关键词分到的权重就越少,不利于关键词的排名。


另外关键词在搜索引擎每日都有一定数目的稳定搜索量,这样的几个词我们称之为核心关键词。在使用关键词时,标题关键词之间要用符号隔开,常用的符号有“|”“,”“_”,这样做是为了让搜索引擎更容易识别。


二、选择SEO搜索关键词的原则

1、用户搜索量比较大的词。


2、与自身产品或业务密切相关的关键词。不然用户即使搜索出来你的网站但是不能提供他想要的内容,他也会走开。


3、分析竞争对手的网站。通常的做法是在百度输入核心关键字,然后分析排名靠前的几个网站相关的标题是如何写的,因为他们的排名靠前,所以把他们的关键词挑选出来放到你的网站上肯定没问题,除了这些,你还可以融入自己公司的特色关键词。


4、利用百度相关搜索词。什么是相关搜索词,例如当你搜索“网站优化”的时候在输入框的下面和搜索结果的右侧出现的词就是关联词。


5、使用关键词扩展工具。例如百度关键词工具,只要注册百度推广就可获得账号使用权限。


6、选择竞争程度适中的关键词。为什么说选择竞争程度适中的关键词,因为竞争大的关键词,需要花很长的时间才能见效,如果想获得一个好的效果,建议先找一些竞争适中的关键词。

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三、怎么判断关键词的竞争程度呢?

1、观察前五页的搜索结果,如果前五页的搜索结果都是网站首页,那通常就属于竞争比较激烈的词。想看竞争有多激烈,你可以看看他们是否做SEO优化,如果都做了SEO优化说明竞争很激烈。如果很少有做优化的,说明竞争不激烈,你可以优化一下自己的关键词就可以上首页。一般前五页有10~30个是专门做SEO的首页域名,那么这个关键词的竞争程度是一般,花少量精力和时间就可以优化到搜索引擎首页。超过30个说明难度很大。


2、查看搜索结果页的相关搜索数。结果数越大说明竞争越激烈。


3、百度指数。一个关键词搜索量越大,竞争程度通常也越大,因为这样的词,优化的人多。对于新手来说,刚开始可以选择百度指数在500以下,这样容易看到效果。


4、内页排名数量。一些大型网站的栏目页,专题页,这种页面实际上相当于普通网站首页。权重也比一般网站首页权重高。


四、网站提高SEO流量的方法

建立关键词库,有排名的关键词库


1、根据热门度和竞争度来选择词


2、根据热门度筛选词,然后根据词的指数进行排名


3、选择那种有热度又竞争不激烈的的词来做,比如100热度左右的词


4、一个词每天带来5个点击,2w个词就是 10w的流量数据


提高自己网站有排名的的关键字数量,如果你有2w个关键字有排名,每个关键词每天带来5个ip,那么一天就有10w个ip了!


1)筛选关键字,获取初步关键词库


根据百度搜索热度和关键字竞争强烈 做一个表格排名,百度站长后台的用户搜搜关键词,百度统计或者CNZZ的网站数据,还可以通过站长工具、爱站、词库网等工具来筛选关键词。


2)进一步筛选关键字 分出关键字的优先度。


根据关键字的用户搜索热度和竞争对手的优劣排序,一般选择100左右的指数热度词来做长尾词,同时参考竞争优劣来进行。


3)根据关键字 布局落地入口页面


分析这个关键字的竞争对手排名,优化页面内容


比方说一篇文章介绍吃火腿肠的5种好处,你就介绍六种好处


如果已经有人写了6种好处,你就综合两篇文章,加入自己语言,提高用户关注热度


文章主次条理分明,有加粗加色,有h2 h3标签对应关键字


文章图文并茂,有要img标签和文字标签一起出现


关键词在文章布局,不要堆砌关键字,宁愿多发几篇也不要想着一篇囊括多个关键词,


保证关键字密度,关键字出现次数太多会被当做通用或者噪音字,出现太少会被忽略


标题:出现在句首


描述:描述部分出现关键字


文章200字左右首段


文章中间段落200字左右首段


文章末尾(200字)


还有文章内容质量要对题,页面长度要有撑开,不让就算用户来了马上跳走,有排名也会慢慢掉


当让 优先保证有没有排名的问题,至于掉不掉的问题 有时间再说。


4)站内内链描文本引导


站内超过3个页面对这个关键词进行文字链超链,提高内链推举强度


做成自动生成的 比如 更多推荐 相关推荐


内链注意事项:同一链接同一页面只对应同一个关键字,同一个关键字同一页面只对应一个连接


比如 一个页面 SEO技术,SEO培训 都是a连接 ,在同一个页面里面就只做一个关键字


5)外链推广锚文本


在站外进行链接推举,发布推广博客,增加这个关键字的超链


外部博客反正是给SEO看的,随便用软文生成器,生成相关词的方法生成文章就可以了


或者用伪原创工具,百度应该可以百度到 比如 xx伪原创软件(SEO伪原创生成)


只需要文章的环境和目标关键字是相同语境词就可以


比如 商品购买的 语境词是 价格 数量 供应商 颜色, 单价 费用 便宜 优惠


6)链接提交和网络推广


落地页面有了,就要自己主动提交给百度让百度去收录


7)监控关键字排名


利用工具 记录日期,对已有关键字排名进行监控,


总结验证成功经验,用于自己经验积累


总结发现掉排名的原因,用于经验积累,


所有发现规律都记录下来,慢慢验证测试,


每个操作都记录 xxx年xxx月xx日,主动对某个页面进行某个某个主动操作,xx月xx日排名变化是


所有的变化都要模拟用户可能的行为,



英文翻译对照:


What are seo search keywords and how to improve SEO Traffic

1、 How to choose seo search keywords?

There are many seo search keywords, but the position of the title is limited. Generally, it is best to put 30 Chinese characters.

Therefore, we need to select 3 ~ 5 words that are most relevant to our business and website content and have the highest conversion rate from many keywords as the key keywords of the website for optimal ranking. The more keywords, the less weight each keyword gets, which is not conducive to the ranking of keywords.

In addition, keywords have a certain number of stable search volume in the search engine every day. These words are called core keywords. When using keywords, the title keywords shall be separated by symbols, and the commonly used symbols are "|", "", This is to make it easier for search engines to identify.

2、 Principles of selecting seo search keywords

1. Words with large amount of search by users.

2. Keywords closely related to their own products or businesses. Otherwise, even if the user searches your website but can't provide the content he wants, he will walk away.

3. Analyze competitor websites. The usual approach is to enter the core keywords in Baidu, and then analyze how the relevant titles of the top ranking websites are written. Because they rank top, it is certainly no problem to select their keywords and put them on your website. In addition to these, you can also integrate the characteristic keywords of your own company.

4. Use Baidu related search words. What is a related search term? For example, when you search for "website optimization", the words appearing below the input box and on the right side of the search results are related words.

5. Use the keyword extension tool. For example, baidu keyword tool, as long as you register Baidu promotion, you can get the permission to use the account.

6. Choose keywords with moderate competition. Why choose the keywords with moderate competition? Because the keywords with large competition take a long time to get results. If you want to get a good effect, it is recommended to find some keywords with moderate competition first.

3、 How to judge the competition degree of keywords?

1. Observe the search results of the first five pages. If the search results of the first five pages are the home page of the website, it usually belongs to the words with fierce competition. If you want to see how fierce the competition is, you can see whether they do SEO optimization. If they all do SEO optimization, the competition is very fierce. If few do optimization, it means that the competition is not fierce. You can optimize your keywords and go to the home page. Generally, 10 ~ 30 of the first five pages are home domain names dedicated to SEO, so the competition degree of this keyword is general. It can be optimized to the home page of search engine with a small amount of energy and time. More than 30 instructions are very difficult.

2. View the number of related searches on the search results page. The larger the number of results, the more intense the competition.

3. Baidu Index. The greater the search volume of a keyword, the greater the degree of competition is usually, because there are more optimized people for such words. For novices, you can choose Baidu Index below 500 at the beginning, so it's easy to see the effect.

4. Number of inner page rankings. The column page and special page of some large websites are actually equivalent to the home page of ordinary websites. The weight is also higher than that of the general website home page.

4、 Methods of website to improve SEO Traffic

Establish a key thesaurus with ranking

1. Choose words according to popularity and competition

2. Filter words according to popularity, and then rank them according to the index of words

3. Choose words that are hot and not competitive, such as words with a heat of about 100 degrees

4. One word brings 5 clicks a day, and 2W words are 10W traffic data

Improve the number of keywords with ranking on your website. If you have 2W keywords with ranking, and each keyword brings 5 IPS every day, there will be 10W IPS a day!

1) Filter keywords and obtain preliminary key Thesaurus

According to Baidu search popularity and strong keyword competition, make a table ranking. Baidu webmaster background users search keywords, baidu statistics or cnzz website data. You can also filter keywords through webmaster tools, love station, thesaurus network and other tools.

2) Further filter keywords and distinguish the priority of keywords.

According to the user search popularity of keywords and the advantages and disadvantages of competitors, generally select about 100 index popularity words as long tail words, and refer to the advantages and disadvantages of competition at the same time.

3) Layout landing entry page according to keywords

Analyze the competitor ranking of this keyword and optimize the page content

For example, if an article introduces five benefits of eating ham sausage, you can introduce six benefits

If users have written articles in two languages, you can improve your interest

The primary and secondary of the article are well-organized, bold and colored, and there are H2 and H3 tags corresponding to keywords

The article is illustrated with pictures and texts. Img labels and text labels should appear together

Keywords in the article layout, don't stack keywords. You'd rather send more than one article, rather than think that one article includes multiple keywords,

Ensure keyword density. Too many keywords will be regarded as general or noisy words, and too few will be ignored

Title: appears at the beginning of a sentence

Description: keywords appear in the description part

The first paragraph of the article is about 200 words

The first paragraph of the middle paragraph of the article is about 200 words

End of article (200 words)

In addition, the content quality of the article should be right, and the page length should be extended. Even if the user comes and jumps away immediately, the ranking will fall slowly

When it comes to prioritizing whether there is a ranking problem, there is time to talk about the problem that can't be lost.

4) In station chain tracing text guidance

There are more than 3 pages in the station to carry out text chain super chain for this keyword, so as to improve the strength of internal chain recommendation

Make it automatically generated, such as more recommendations and related recommendations

Internal chain precautions: the same link and the same page only correspond to the same keyword, and the same keyword and the same page only correspond to one connection

For example, a page SEO technology and SEO training are all a connections, and only one keyword is made in the same page

5) External chain promotion anchor text

Carry out link recommendation outside the station, publish promotion blog, and increase the hyperlink of this keyword

The external blog is for SEO anyway. Just use the soft text generator to generate articles by generating relevant words

Or with pseudo original tools, baidu should be able to Baidu to, for example, XX pseudo original software (SEO pseudo original generation)

It only needs that the environment and target keywords of the article are words in the same context

For example, the contextual words of commodity purchase are price, quantity, supplier color, unit price and low cost

6) Link submission and online promotion

If there is a landing page, you should actively submit it to Baidu and let Baidu collect it

7) Monitor keyword ranking

Use the tool to record the date and monitor the ranking of existing keywords,

Summarize the successful experience of verification for their own experience accumulation

Summarize and find the reasons for losing the ranking for experience accumulation,

Record all the findings and slowly verify the test,

Each operation records the XX day of XXX year, and takes the initiative to perform a certain active operation on a page. What is the change in the ranking on XX day of XX month

All changes should simulate the possible behavior of users,

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